Old Damascus Appears in Apple Campaign! What’s the Story?

“From the heart of Old Damascus… to the world of technology!” This time, Apple’s latest campaign takes us somewhere unexpected — right into the heart of Syria’s capital. With its ancient houses, charming alleys, and warm-hearted people, Damascus became the stage for showcasing the new iPhone 17 Pro camera in Apple’s latest campaign.

Apple is known for picking places that tell a story. Places that make you feel something. And honestly, what better place than a city that has been alive for thousands of years? This campaign wasn’t just about showing off camera specs. It was about soul. The photos of Damascus didn’t just capture light, they captured life.

iPhone 17 Pro Shoots Damascus — A City Full of Stories

Apple’s choice of Damascus wasn’t random. Every frame tells part of its long history, its faith, craftsmanship, and humanity.

• The Umayyad Mosque appeared as a symbol of the city’s sacred spirit. Using the main and telephoto lenses, the shots revealed breathtaking details of its mosaics, arches, and columns.

• Khan As’ad Pasha became the backdrop for a portrait of a Damascene merchant beside an Arabian horse. It features master craftsman Adnan Tanbakji, known as the “Sheikh of Copper Art.” He wore the traditional golden fez once worn by scholars and traders, reflecting the city’s modest but noble heritage.

• The Hejaz Railway Station represented hospitality and openness — a reminder that Damascus has always welcomed everyone and turned strangers into family. Local tailor Abu Salim Mazloum, famous for his traditional garments, played the traveler — a living symbol of Syria’s memory and grace.

• And from inside an old Damascene courtyard house, a breathtaking shot showed a woman in traditional dress setting a table beside a fountain, surrounded by patterned tiles and sunlight streaming through colored glass. The moment felt like stepping into another era. It is peaceful, warm, timeless.

Even scenes of two men playing backgammon carried meaning, the laughter, the light, the reflections, all perfectly caught by the iPhone 17 Pro’s new camera. It was less like a tech demo and more like a painting come to life.

The Team Behind the Lens

This magical project was brought to life by a talented team from Syria, Kuwait, and Saudi Arabia. The team includes Wisam Qahwaji, Abdulrahman Qahwaji, Muhannad Al Rahmeh, and Abdulkarim Al Qadri.

When Damascus becomes the face of Apple, one of the world’s most advanced technologies, it’s more than a campaign; it’s a message. A reminder that the beauty of this city isn’t just local… It’s universal. Apple’s photos of Damascus captured stories, culture, and pure pride. Proof that our city continues to inspire the world.

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